The Cross-Border Merchant Friction Index

The Cross-Border Merchant Friction Index

Using digital products and services may be easier than ever, but paying is often still a friction-laden experience. The Cross-Border Merchant Friction Index surveys the checkout processes of leading eCommerce sites across 31 countries and 12 segments, focusing on 41 key features that enhance consumers’ online purchasing experiences. The results offer an education for online merchants seeking to convert more cross-border transactions more easily.

Inside the June Study

  • 93.5 percent: Share of eBook merchants providing mobile-optimized sites
  • 62.2 percent: Portion of European sites utilizing IP recognition technology
  • 51.9 percent: Share of B2B merchants requiring profiles to complete checkout

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    Cross-Border Merchant Friction Report