The Cross-Border Merchant Friction Index
The PYMNTS Cross-Border Merchant Friction Index, in partnership with FastSpring, analyzes the key friction points experienced by consumers browsing, shopping and paying for purchases on international eCommerce sites. PYMNTS examined the checkout processes of 266 B2B and B2C eCommerce sites across 12 industries and operating from locations across Europe and the United States to provide a comprehensive overview of their checkout offerings.
Inside the June study:
- 93.5 percent: Share of eBook merchants providing mobile-optimized sites
- 62.2 percent: Portion of European sites utilizing IP recognition technology
- 51.9 percent: Share of B2B merchants requiring profiles to complete checkout