DIGITAL IDENTITY LIFESTYLE CAPSULE
The Digital Identity Lifestyle Capsule series, a PYMNTS and Socure collaboration, provides an overview of — and additional insights into — the consumer trends dominating the digital security market. This Capsule edition compares the authentication methods used in three previously surveyed markets — financial services, eCommerce and healthcare — and evaluates consumers’ satisfaction with their options across all segments.
Notable findings in the Capsule
- 34%: Portion of financial services consumers who pointed to an inconvenient authentication method as the reason for their dissatisfaction
- 71.2%: Share of both financial services and eCommerce customers who expressed satisfaction with being required to provide passwords and codes for authentication
- 100%: All surveyed healthcare consumers expressed satisfaction with providing identification documents at physical locations
- 91.1%: Share of eCommerce consumers who were required to provide email addresses when creating online accounts