DIGITAL IDENTITY LIFESTYLE CAPSULE

The Digital Identity Lifestyle Capsule series, a PYMNTS and Socure collaboration, provides an overview of — and additional insights into — the consumer trends dominating the digital security market. This Capsule edition compares the authentication methods used in three previously surveyed markets — financial services, eCommerce and healthcare — and evaluates consumers’ satisfaction with their options across all segments.

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Notable findings in the Capsule

  • 34%: Portion of financial services consumers who pointed to an inconvenient authentication method as the reason for their dissatisfaction
  • 71.2%: Share of both financial services and eCommerce customers who expressed satisfaction with being required to provide passwords and codes for authentication
  • 100%: All surveyed healthcare consumers expressed satisfaction with providing identification documents at physical locations
  • 91.1%: Share of eCommerce consumers who were required to provide email addresses when creating online accounts

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