Digital Platforms: How Consumers Shop And Pay For Big-Ticket Purchases

New Data Shows 88% of Consumers Still Go Offline to Pay for Big-Ticket Purchases When it comes to buying big-ticket items such as cars and real estate, consumers do the bulk of their research online. But when it comes to making the purchase, 88% still choose nondigital payment methods. Digital Platforms: How Consumers Shop And Pay For Big-Ticket Purchases, a PYMNTS Rightpoint collaboration, surveyed 3,000 consumers to learn what digital platforms can do to close this engagement-payment gap.
Inside the September Report
  • 73 percent: Portion of big-ticket buyers who arranged for their payments offline
  • 55 percent: Share of millennials who are highly interested in buying big-ticket items on digital platforms
  • 59 percent: Share of millennials who would be highly interested in purchasing real estate via digital platforms

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