Securing eCommerce
Merchants Risk Losing 65 Percent Of Customers Over Data Breach
Sixty-five percent of consumers would leave a merchant for good after experiencing even a single data breach — meaning eTailers can’t afford any slip-ups. In the Securing eCommerce Study, PYMNTS surveys 2,368 U.S. consumers to learn how their data security demands are changing and the five features merchants must provide to meet them.
Inside the May study:
- 48 percent: Share of eCommerce shoppers who are more worried about data security now than before the pandemic
- 65 percent: Portion of eCommerce shoppers who would desert a merchant after a single data breach
- 36 percent: Share of eCommerce shoppers who use their preferred payment methods because they feel there is less risk of data theft