Embedded Finance Crosses the Tipping Point

Embedded Finance as a Strategic Initiative: How Integrating Financial Services Into Non-Financial Platforms is Driving Growth

According to “Embedded Finance as a Strategic Initiative,” a PYMNTS Intelligence and Green Dot collaboration, embedded finance isn’t a trend. It’s a transformation. Nearly every company is in, but only the fastest movers will win the next phase of growth.

Inside the October Report
  • Embedded finance is now mission-critical. Nearly every company surveyed already offers at least one embedded financial capability, from payments to payroll, to deepen customer engagement and unlock new value.
  • Where the friction and opportunity lie. Almost all firms report challenges with integration and compliance, yet they also say the payoff outweighs the pain, underscoring demand for transparent, trusted providers.
  • Top performers are pulling ahead. With more than nine in 10 companies planning to boost investment and three in four upgrading capabilities within a year, the winners are those embedding finance as a core growth strategy, not a feature.

    By completing this form, you agree to receive marketing communications from PYMNTS and consent to the sharing of your information with our sponsors, where applicable, in accordance with our Privacy Policy and Terms and Conditions. Sponsors may use this information to contact you directly. You may update your preferences or withdraw your consent at any time.

    Subscribeto our daily newsletter, PYMNTS Today.