The Impact of Subscription Models on Consumer Choice

Retail Subscribers Twice as Likely to Sign Up for Enjoyment Over Cost Retail subscription providers hoping to attract new consumers should spark excitement: 30% of consumers give enjoyment as the top reason to subscribe, compared to just 18% who cite cost, says PYMNTS Intelligence’s latest study of 2,145 consumers that explores what drives people to subscribe and stay subscribed. Read more in “The Impact of Subscription Models on Consumer Choice,” a collaboration with sticky.io.
Inside the September Study
  • 30%: Share of subscribers citing enjoyment as a top reason for joining a retail subscription
  • 45%: Portion of millennials who prefer a multi-model approach to retail subscriptions
  • 18%: Share of subscribers who say cost is the primary determinant for subscribing

    First Name*

    Last Name*

    Title*

    Company*

    Country*

    Work Email*

    BY COMPLETING THIS FORM, I HAVE READ AND ACKNOWLEDGED THE TERMS AND CONDITIONS.

    sticky.io Subscription Commerce Report Series

    The Retail Subscription Features That Make Top-Performing Merchants
    A Household Supply Deep Dive
    How Retail Subscription Merchants Can Win and Retain High LTV Customers
    The Loyalty Factor
    Bridging the Gap Between Subscription Conversion and Retention
    Subscription Commerce Conversion Index: Subscribers Seek Affordability and Convenience
    Subscription Commerce Conversion: The Challenge Of Cheaters
    Subscription Commerce Conversion
    Subscription Commerce Conversion
    Subscription Commerce Conversion Index: The Exclusive Access Effect Edition
    Subscription Commerce Conversion Index
    Subscription Commerce Conversion
    Subscription Commerce Conversion