The Impact of Subscription Models on Consumer Choice

Retail Subscribers Twice as Likely to Sign Up for Enjoyment Over Cost

Retail subscription providers hoping to attract new consumers should spark excitement: 30% of consumers give enjoyment as the top reason to subscribe, compared to just 18% who cite cost, says PYMNTS Intelligence’s latest study of 2,145 consumers that explores what drives people to subscribe and stay subscribed. Read more in “The Impact of Subscription Models on Consumer Choice,” a collaboration with sticky.io.

Inside the September Study
  • 30%: Share of subscribers citing enjoyment as a top reason for joining a retail subscription
  • 45%: Portion of millennials who prefer a multi-model approach to retail subscriptions
  • 18%: Share of subscribers who say cost is the primary determinant for subscribing

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