Subscription Commerce Conversion

Key Features Convert The Subscription Curious Into Long-Term Subscribers One third of consumers who signed up for subscription services within the past year were just in it for the free trial. In the 2021 Subscription Commerce Conversion Index, PYMNTS surveys 2,022 U.S. consumers and analyzes more than 200 subscription commerce providers to zero in on the key features that turn the “subscription curious” into sticky, long term subscribers.
Inside the April 2021 Study:
  • 81 percent: Share of consumers who use at least one type of subscription service
  • 48 percent: Portion of consumers who subscribe to services because it is easier than shopping in stores
  • 33 percent: Share of consumers who either cancel subscriptions after their free trials expire or create new accounts to get free services

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    sticky.io Subscription Commerce Report Series

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    A Household Supply Deep Dive
    The Impact of Subscription Models on Consumer Choice
    How Retail Subscription Merchants Can Win and Retain High LTV Customers
    The Loyalty Factor
    Bridging the Gap Between Subscription Conversion and Retention
    Subscription Commerce Conversion Index: Subscribers Seek Affordability and Convenience
    Subscription Commerce Conversion: The Challenge Of Cheaters
    Subscription Commerce Conversion
    Subscription Commerce Conversion
    Subscription Commerce Conversion Index: The Exclusive Access Effect Edition
    Subscription Commerce Conversion Index
    Subscription Commerce Conversion