The Replenish Economy: A Household Supply Deep Dive

42% of Consumers With Retail Subscriptions Shop Less Often at Physical Stores

The Replenish Economy: A Household Supply Deep Dive

Retail subscriptions are changing the shopping landscape, and nearly one-third of subscribers purchase most or all items using scheduled or auto-fill subscriptions. PYMNTS Intelligence’s latest study of 2,011 consumers and 188 retail subscription merchants, “The Replenish Economy: A Household Supply Deep Dive,” a collaboration with sticky.io, details the replenish economy and its impact on in-store shopping habits.

Inside the November Study

  • 42%: Share of subscribers who shop in-store less often because of their subscriptions
  • 31%: Portion of subscribers who use scheduled and auto-fill subscriptions for most of their regularly used products
  • 15%: Share of subscribers who cite more control over timing as the top reason they prefer to shop online at will when a product runs out

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