Subscription Commerce Conversion Index – September 2021

New Data Cites Flexibility, Discounts As Top Retail Subscription Churn Fighters

Subscription Commerce Conversion Index – September 2021

About 61 million U.S. consumers now have retail subscriptions, but 20 percent say they’re looking to cut back as the pandemic wanes. The Subscription Commerce Conversion Index, a PYMNTS and sticky.io survey, polled 2,100 U.S. consumers and showed plan flexibility and pricing discounts can help retailers fight churn.

Inside the September Study

  • 61 million: Number of U.S. consumers who use at least one retail subscription
  • 3.7: Number of retail subscription plans held by the average subscriber
  • 31 percent: Share of providers that do not allow new customers to tailor subscription plans at sign-up

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