Cover for the Subscription Commerce Conversion Index, examining subscription services and direct to consumer retail

Subscription Commerce Conversion Index: The Exclusive Access Effect Edition

NEW DATA: What 131 Million US Consumers Want From Their Retail Subscriptions

To satisfy the 131 million U.S. consumers hungry for new retail subscriptions, providers must bring more than just convenience to the table. PYMNTS’ latest Subscription Commerce Conversion Index surveys 2,424 consumers to reveal why offering access to exclusive, high-quality items now plays a starring role in retail subscription merchants’ success.

Inside the November Study

  • 12%: Share of all retail subscribers who report mainly using subscription services to access high-quality products that they cannot find anywhere else
  • $2.2 billion: Amount retail subscription commerce providers could lose per month by failing to offer a better subscription commerce experience
  • 80%: Portion of all retail subscribers in the U.S. who first used their subscriptions via a free trial

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