sticky.io - Subscription Commerce Conversion - July 2022 - Discover what drives consumers to engage with subscriptions — or abandon them

Study Finds Subscribers Pay Up for Convenience, Even With Inflation

Subscription Commerce Conversion Index – July 2022

A study of 2,122 consumers and 211 subscription commerce merchants finds that inflation hasn’t dampened consumer’s willingness to pay for subscriptions that provide convenience and enjoyment. This according to the “Subscription Commerce Conversion Index,” a PYMNTS and sticky.io collaboration.

Inside the July Index

  • 87%: Share of food and beverage subscription providers that offer multiple plans to initial subscribers
  • 3.9: Average number of subscriptions held by consumers in May 2022
  • 82%: Share of subscribers who cite enjoyment as an important reason to have a subscription

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