Sticky.io - Subscription Commerce Conversion Index: Subscribers Seek Affordability And Convenience November 2022 - Learn how inflation is impacting consumer choice and what drives shoppers to take on new subscriptions despite heightened inflation

Subscription Commerce Conversion Index: Subscribers Seek Affordability and Convenience

Retail Subscriptions Plummet as Subscribers Cut Nonessential Offerings

For the latest edition of the “Subscription Commerce Conversion Index: Subscribers Seek Affordability And Convenience,” a collaboration with sticky.io, PYMNTS surveyed 2,163 U.S. consumers to examine which subscriptions they are adding or discarding — and discover the features that drive long-term loyalty

Inside the November Index

  • 76%: Share of subscribers very or extremely likely to cancel a subscription who will do so based on savings offered by subscription over outright purchase
  • 90%: Portion of consumers very or extremely likely to add a subscription who see free-to-subscribe plans as important to their choice
  • 34%: Share of consumers canceling subscriptions due to a desire to reduce expenses

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