Sticky.io - Subscription Commerce Conversion: The Challenge Of Cheaters - September 2022 - Learn more about the cheating challenges retail subscription providers face

Subscription Commerce Conversion: The Challenge Of Cheaters

60% of Subscribers Admit to Gaming the System to Skip Paying for Services 

As economic instability pressured cost-conscious retail subscribers to cancel, many instead gamed the system, according to PYMNTS’ latest “Subscription Commerce Conversion Index,” a collaboration with sticky.io. The survey of 2,061 consumers with retail product subscriptions also found that nearly half of subscribers are highly likely to cheat providers in the coming year.

Inside the September Index

  • 19%: Rise in number of consumers with no subscriptions at all since May 2022
  • 78%: Share of consumers that use at least one subscription service
  • 36%: Portion of consumers who do not pay for their latest subscription

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