The Loyalty Factor

Study Finds 30% of Subscribers Account for Nearly 80% of Subscription Merchant Revenue Loyal subscribers account for most subscription providers’ revenues, yet 2 in 10 could cancel if merchants don’t add the features consumers need to stay engaged, according to PYMNTS’ latest study of 2,094 subscription-holding consumers and 200 subscription providers, the “Subscription Commerce Readiness Report: The Loyalty Factor,” a collaboration with sticky.io.
Inside the June Report
  • 79%: Share of revenue generated by the top 30% of retail subscribers
  • $65: Average monthly subscription spend by loyalists
  • $2,500+: Projected lifetime value of loyalist subscribers

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