Subscription Commerce Conversion Index

New Data Cites Flexibility, Discounts As Top Retail Subscription Churn Fighters About 61 million U.S. consumers now have retail subscriptions, but 20 percent say they're looking to cut back as the pandemic wanes. The Subscription Commerce Conversion Index, a PYMNTS and sticky.io survey, polled 2,100 U.S. consumers and showed plan flexibility and pricing discounts can help retailers fight churn.
Inside the September Study
  • 61 million: Number of U.S. consumers who use at least one retail subscription
  • 3.7: Number of retail subscription plans held by the average subscriber
  • 31 percent: Share of providers that do not allow new customers to tailor subscription plans at sign-up

    First Name*

    Last Name*

    Title*

    Company*

    Country*

    Work Email*

    BY COMPLETING THIS FORM, I HAVE READ AND ACKNOWLEDGED THE TERMS AND CONDITIONS. 

    sticky.io Subscription Commerce Report Series

    The Retail Subscription Features That Make Top-Performing Merchants
    A Household Supply Deep Dive
    The Impact of Subscription Models on Consumer Choice
    How Retail Subscription Merchants Can Win and Retain High LTV Customers
    The Loyalty Factor
    Bridging the Gap Between Subscription Conversion and Retention
    Subscription Commerce Conversion Index: Subscribers Seek Affordability and Convenience
    Subscription Commerce Conversion: The Challenge Of Cheaters
    Subscription Commerce Conversion
    Subscription Commerce Conversion
    Subscription Commerce Conversion Index: The Exclusive Access Effect Edition
    Subscription Commerce Conversion
    Subscription Commerce Conversion