Subscription Commerce Conversion

Inflation Prompts 10x Increase in Consumers Reevaluating Subscription Value

Cost is the main reason consumers say they are not enrolling in subscription services, a factor cited by 22% of nonsubscribers in March 2022, up from just 2% six months ago. In the 2022 Subscription Commerce Conversion Index, a collaboration with sticky.io, PYMNTS surveyed over 1,900 U.S. consumers to get a behind-the-scenes look at how subscriber loyalty is being impacted by mounting costs.

Inside the May Index
  • 81%: Share of all U.S. adults who were using at least one type of subscription service in October 2021
  • 46 million: Estimated number of consumers who canceled or paused a subscription in the last year
  • 56%: Share of consumers who would be interested in a grocery subscription if product prices were lower

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