Subscription Commerce Conversion: The Challenge Of Cheaters

60% of Subscribers Admit to Gaming the System to Skip Paying for Services  As economic instability pressured cost-conscious retail subscribers to cancel, many instead gamed the system, according to PYMNTS’ latest “Subscription Commerce Conversion Index,” a collaboration with sticky.io. The survey of 2,061 consumers with retail product subscriptions also found that nearly half of subscribers are highly likely to cheat providers in the coming year.
Inside the September Index
  • 19%: Rise in number of consumers with no subscriptions at all since May 2022
  • 78%: Share of consumers that use at least one subscription service
  • 36%: Portion of consumers who do not pay for their latest subscription

    First Name*

    Last Name*

    Title*

    Company*

    Country*

    Work Email*

    BY COMPLETING THIS FORM, I HAVE READ AND ACKNOWLEDGED THE TERMS AND CONDITIONS.

    sticky.io Subscription Commerce Report Series

    The Retail Subscription Features That Make Top-Performing Merchants
    A Household Supply Deep Dive
    The Impact of Subscription Models on Consumer Choice
    How Retail Subscription Merchants Can Win and Retain High LTV Customers
    The Loyalty Factor
    Bridging the Gap Between Subscription Conversion and Retention
    Subscription Commerce Conversion Index: Subscribers Seek Affordability and Convenience
    Subscription Commerce Conversion
    Subscription Commerce Conversion
    Subscription Commerce Conversion Index: The Exclusive Access Effect Edition
    Subscription Commerce Conversion Index
    Subscription Commerce Conversion
    Subscription Commerce Conversion