Language Of Trust

NEW DATA: US Consumers Forgo Purchases Protection Plans For 70 Pct Of Durable Good Purchases Product protection or extended warranties aren’t just for home appliances anymore, with U.S. consumers buying them for 30 percent of their durable goods purchases. In The Language of Trust, PYMNTS surveyed 2,519 U.S. consumers to identify the factors that motivate and deter shoppers from buying protection plans — and what merchants can do about it.
Inside the October Study
  • 19 percent: Portion of consumers who do not want product protection because they do not trust the provider to deliver the repairs or replacements as promised
  • 48 percent: Share of consumers who buy, or would be interested in, purchase protection that say they prefer to get it from the original product retailer
  • 42 percent: Portion of consumers presented with the opportunity to buy product protection that encounter it online before checkout

    First Name*

    Last Name*

    Title*

    Company*

    Country*

    Work Email*

    BY COMPLETING THIS FORM, I HAVE READ AND ACKNOWLEDGED THE TERMS AND CONDITIONS .