Digital Bank Users Say They’re Ready to Move 35% of Payments Off Cards
Pay by Bank Deep Dive: Digital Bank Users Are Ready to Switch
Digital bank users are signaling a shift that could reshape how everyday payments move. New PYMNTS Intelligence research conducted with Trustly shows that, under the right conditions, this mobile-first segment is ready to move a meaningful share of transactions away from cards and toward Pay by Bank. Get the details in “Pay by Bank Deep Dive: Digital Bank Users Are Ready to Switch.”
Inside the January Playbook
- Digital bank users are younger, mobile-first and heavy users of digital wallets, making them comfortable with login-based, tokenized payment flows that mirror Pay by Bank experiences.
- Immediate cash benefits and strong buyer protection matter most, and digital bank users respond to the same incentives as traditional bank customers.
- With the right incentives in place, digital bank users are willing to shift up to 35% of transactions, positioning Pay by Bank as a viable debit alternative.
