How We Shop

The How We Shop: Winning The Digital-First Shopper, written by PYMNTS in collaboration with and supported by PayPal, examines how the demand for digital-first shopping and payment experiences is changing among consumers of various demographic groups. Our research is based on a census-balanced survey of 2,029 U.S. consumers about how their shopping habits have changed since the COVID-19 pandemic began and whether they plan to maintain the digital shopping habits they have acquired in the post-pandemic economy.

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Inside the November Report:

  • 76 percent: Share of consumers in large cities who have shifted from shopping for groceries in-store to online since the pandemic began and who also plan to keep doing so after the pandemic has subsided
  • 63 percent: Portion of millennial shoppers who have used digital wallets to make purchases during the last three months
  • 60 percent: Share of consumers who would be more willing to shop with brick-and-mortar merchants if they offered digital in-store payment options

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PYMNTS Series
The How We Shop Report - September 2020