Product Drops: Retail’s New Conversion Play Report
Product Drops: Retail’s New Conversion Play, a PYMNTS and Scalefast collaboration, investigates how consumers are participating in events such as product drops, flash sales and private sales. The report draws from a census-balanced survey of 2,298 United States consumers and examines how merchants can use exclusive sales events to boost conversion and create engaging customer experiences.
Inside the Report
- 43%: Portion of consumers who have participated in product drops, flash sales and private sales within the past month
- 91%: Share of consumers who received discounts of 35 percent or more during flash sales and product drops who were “very” or “extremely” satisfied
- 30%: Average discount consumers receive during private and flash sales