The Retail Banking Services’ Paradigm Shift Report, a PYMNTS and SundaySky collaboration, examines how consumers choose to engage with their FIs when accessing information about various products and services, especially since the pandemic’s onset.
Inside the Report
55 percent: Portion of consumers who find information on FIs’ websites to be irrelevant to their needs
36 percent: Share of consumers who still cite branch visits as their preferred method for learning about new financial products
49 percent: Segment of consumers who are engaging with their FIs via online chat more often now than they did before the pandemic began