Retail Product Insurance

The Retail Product Insurance Study analyzes survey response data from more than 2,700 U.S. consumers to learn whether the option to buy insurance coverage for eCommerce purchases at checkout is presented and how it stands to affect consumers’ spending habits. 

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Key findings in the January Study include:

  • 60.1 percent: Portion of consumers who would buy insurance from their eCommerce retailers if it were offered at checkout
  • 62 percent: Share of eCommerce shoppers who were offered insurance coverage for their latest electronics purchases
  • 32.7 percent: Portion of consumers who would buy and spend more if offered insurance coverage for their online purchases

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