The Digital Shift: Consumer Trust

The Digital Shift: Consumer Trust

Realities brought on by the COVID-19 pandemic have led consumers to embrace digital ways to shop and pay, ranging from mobile order-ahead and curbside pickup features to paying in-store using digital wallets and QR codes. Meeting the newfound need for digital options requires retailers to translate their shopping experiences online in a way that fosters trust and loyalty. This makes it imperative for merchants to equip their physical and digital channels with innovative features that not only facilitate a secure and friction-free shopping experience but also help them turn buyers into loyal customers through the pandemic and beyond.

A PYMNTS and Amazon Pay collaboration

Inside the September Playbook

  • 85 percent: Portion of consumers for whom trust is “very” or “extremely” important when deciding where to shop
  • 46 percent: Share of consumers who now use contactless payment methods
  • 35 percent: Portion of consumers who would like to use voice assistants to order lunch

    By completing this form, you agree to receive marketing communications from PYMNTS and consent to the sharing of your information with our sponsors, where applicable, in accordance with our Privacy Policy and Terms and Conditions. Sponsors may use this information to contact you directly. You may update your preferences or withdraw your consent at any time.

    to our daily newsletter, PYMNTS Today.