The Digital Shift: Consumer Trust

In The Digital Shift: Consumer Trust Playbook examines how consumers’ shift away from brick-and-mortar to digital commerce has changed the game for eTailers. The playbook also offers a roadmap for merchants to adjust to the realities of the COVID-19 pandemic and meet consumers’ evolving digital shopping and payment needs, while fostering trust and loyalty.

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Inside the Playbook:

  • 85 percent: Portion of consumers for whom trust is very or extremely important when deciding where to shop
  • 46 percent: Share of consumers who now use contactless payment methods
  • 35 percent: Portion of consumers who would like to use voice assistants to order lunch

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