Where Will We Bank Next?

The Where Will We Bank Next? Survey, a PYMNTS and Green Dot collaboration, surveyed more than 2,500 American consumers about their relationships with their banks and those with their favorite retailers to determine whether — and why — they would consider banking with non-FIs. Our analysis examines in finer detail why they trust certain FIs and what would motivate them to adopt financial services offered by their favorite merchants.

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Notable findings from our study include:

  • 57.5%: Share of consumers who would be interested in banking with non-FIs
  • 37.8%: Share of Bridge Millennials who would consider banking with PayPal
  • 90.6%: Share of consumers who say their primary FIs fit their needs

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