Each quarter, the PYMNTS X-Border Optimization Index™ tracks the journey of more than 180 merchants who are vying for their share of the global eCommerce windfall.

The index takes the pulse on how merchants are improving on attributes conducive to international eCommerce in countries that include Canada, China, France, Germany, Italy, Japan, Mexico, Spain and the United States.
  • The United States kept its top spot in the Index, coming in as the most cross-border friendly country PYMNTS studied with an Index score of 65.9 out of 100. China rose from fourth to second place with a core of 63.9 out of 100, followed by the U.K. in third 63.2 out of 100.
  • The Travel industry received the highest Index score with a 64.8 out of 100, followed by the Apparel and Accessories industry (63.0 out of 100) and the Housewares and Home Furnishing industry (59.4 out of 100).
  • Visa is the most commonly accepted payment type, accepted by 94.5% of merchants, followed by Mastercard, accepted by 94 percent – and PayPal, accepted by 79.8 percent.

    First Name*

    Last Name*



    Work Email*

    By completing this form, I have read and acknowledged the Privacy Policy and agree that Braintree may contact me at the email address above.