Subscription Commerce Tracker

Subscription Commerce - December 2020

• An interview with Nadim Sadek, founder and CEO of London-based SaaS brand management software provider ProQuo AI, on how the company is working to reduce pandemic-driven churn
• The latest subscription commerce developments, including why supermarket chains like Kroger are rolling out monthly subscriptions for delivery services and how BMW is launching a speed-trap alert subscription for select vehicles
• A Deep Dive analyzing why companies are opting for SaaS providers for their latest digital solutions and how the sector is expected to reach $623 billion by 2023

Subscription Commerce - November 2020

• An interview with Jeff Litvack, CEO and senior editor of advertising industry trade publication Adweek, on how digital media companies are capitalizing on high-quality journalism and renewed interest in subscriptions to reach — and keep — subscribers
• The latest subscription commerce news, including London-based independent book publisher Hurst’s foray into monthly subscriptions and record digital subscription sign-ups for The New York Times and Chicago Tribune
• A Deep Dive analyzing how digital media companies and publishers are utilizing subscription-based models to keep consumers engaged and informed during the pandemic

Subscription Commerce - September 2020

• An interview with Julie Marchant-Houle, U.S. CEO of meal kit subscription services Dinnerly and Martha & Marley Spoon, on how the COVID-19 pandemic is driving up demand for meal kits and why these purchasing behaviors may be here to stay
• The latest subscription commerce news, including how the newly remote workforce is creating high demand for coffee subscription services and why D2C brands are reconsidering the value of adding physical locations
• A Deep Dive assessing how the COVID-19 pandemic is changing consumers’ subscription service habits and how pause options are becoming more popular as a means of customer retention

Subscription Commerce Tracker - July 2020

• An interview with Amir Nathoo, co-founder of online education marketplace Outschool, on the migration of classes online and how the company is working to tailor subscriptions for this in-demand market
• The latest subscription commerce news, including how digital media platforms are working to prolong a “corona bump” in new user sign-ups
• A Deep Dive assessing how subscription providers are adapting to the shifting market and supporting their members facing subscription fatigue and financial pressures

Subscription Commerce — May 2020

• An interview with Mike Lackman, CEO of coffee subscription provider Trade Coffee, on how the company focuses on community and personalization to help engineer trust and retain subscribers in tough economic times
• The latest subscription commerce developments, including how stay-at-home mandates are driving demand for online food delivery subscriptions and the pandemic’s unexpected impact on the car subscription industry
• A Deep Dive analyzing the state of the subscription economy, detailing how services are witnessing a surge in demand and how the subscription space can fight churn by offering pause features

Subscription Commerce - February 2020

• An interview with Wyatt Jenkins, senior vice president of product at content membership platform Patreon, on how the company created a subscription model that enables financial success among artists and other creatives
• The latest developments from the space, including Netflix’s international expansion and a new subscription box offering from Coca-Cola
• A Deep Dive exploring how subscriptions work with the sharing economy to boost growth in both segments

Subscription Commerce - November 2019

An interview with Stacey Renfro, chief customer and digital experience officer for The Vitamin Shoppe, on the challenges of offering subscriptions at the point of sale

The latest subscription developments, including the demise of PlayStation Vue

A Deep Dive analyzing the various reasons behind subscriber churn and how businesses are working to retain their customers

Subscription Commerce Tracker - September 2019

• Mike Salguero, founder and CEO of Butcherbox, on protecting the meat delivery subscription service from fraud and the challenges facing the subscription commerce marketplace
• The latest subscription developments, including new subscription programs from Facebook and Google
• A Deep Dive analyzing how forthcoming services like Disney+ and Apple TV+ are set to shake up the video streaming marketplace landscape

Subscription Commerce - July 2019

• An interview with Bill Onderdonk, KiwiCo’s chief operating officer, on how the children’s subscription box keeps payment data secure
• The latest subscription commerce developments, including Netflix’s first net U.S. subscriber loss since 2011
• A Deep Dive analyzing how video game companies are adapting to the rapidly growing subscription economy

Subscription Commerce Tracker – May 2019

• An interview with Robin Reodica, product management executive director for Bank of America Merchant Services, on how merchants can personalize subscription experiences without blowing up their budgets
• A Deep Dive into how eLearning subscription platforms are dealing with security breaches and other challenges
• Notable headlines from around the subscription market, including how companies like Uber are moving subscriptions into food delivery platforms

Subscription Commerce - March 2019

• Jack Ruth, head of subscriptions for food delivery app DoorDash, on how the company’s feeless subscription service, DashPass, is driving customer loyalty
• Notable headlines from around the subscription market, including how Google and other companies are approaching subscription gaming
• A Deep Dive on how telecommunications companies are utilizing video streaming partnerships to beat out rivals

Subscription Commerce - February 2019

• Trip Adler, CEO of subscription eBook and audiobook platform Scribd, discusses why the company decided to offer subscribers unlimited access to its catalog
• A Deep Dive on the unique challenges faced by companies in the fashion subscription market
• Notable headlines from the subscription market, including the latest ventures from Amazon, Apple and Verizon