advertising

Google Launches New ‘Promoted’ Pins To Boost SMB Visibility

Google Launches New ‘Promoted’ Pins To Boost SMB Visibility
Google Launches New ‘Promoted’ Pins To Boost SMB Visibility
June 17, 2020  |  Google

Google will be trying to help businesses hawk their wares with new square-shaped “Promoted” pins on Google Maps, denoting small and medium-sized businesses (SMBs), according...

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Pinterest Sees Increase In Advertiser Late Payments
Pinterest Sees Increase In Advertiser Late Payments
June 09, 2020  |  Accounts Receivable

Pinterest, the popular image-sharing board, is trying to balance its need for revenue while also trying to maintain a space for cash-strapped advertisers to utilize,...

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Ad Platform Gives SMBs A Shot At Media Revenue
Ad Platform Gives SMBs A Shot At Media Revenue
May 29, 2020  |  Retail

Self-service retail tools have gained momentum over the last week, as SMBs look to make the digital shift a consistent part of their business. Facebook,...

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DTC Brands See Media Opportunity In Crisis
DTC Brands See Media Opportunity In Crisis
May 28, 2020  |  Retail

In 1990, someone asked Sam Walton about the recession the country was in at the time. “I thought about it,” he said, “and decided not...

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Facebook Could Lose Accreditation Of Media Rating Council
Facebook Could Lose Accreditation Of Media Rating Council
May 01, 2020  |  Legal & Regulation

Facebook Inc. advertisers probably won’t “like” its subpar rating from a media industry watchdog. Get the Full Story Complete the form to unlock this article...

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Consumer Groups Ask DOJ To Look At Google’s Fitbit Acquisition
Consumer Groups Ask DOJ To Look At Google’s Fitbit Acquisition
April 30, 2020  |  ANTITRUST

Public advocacy groups want the government to closer examine the acquisition of Fitbit by Google, due to the former’s potential as a rival in advertising,...

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Facebook Daily Active Users Surge 11 Pct YoY Amid Pandemic
Facebook Daily Active Users Surge 11 Pct YoY Amid Pandemic
April 30, 2020  |  Earnings

Facebook’s earnings results showed the impacts of a pandemic that proved to be headwinds on its advertising business, but logged gains in monthly and daily...

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NBCUniversal TV Launches Shoppable Ads
NBCUniversal TV Launches Shoppable Ads
April 23, 2020  |  Retail

NBCUniversal, owned by Comcast, will allow consumers to buy products from branded TV advertisements, articles and videos without going to a new website, according to...

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