Amazon says it will begin letting consumers buy real-world products from inside virtual spaces. Amazon Anywhere, an “immersive shopping experience” announced Tuesday (May 9), lets...
For Men’s Wearhouse, this year’s prom theme is “augmented reality.” The clothing retailer has teamed up with Snapchat owner Snap to use the social media...
While it’s never been clear whether brands and retailers were ever truly welcome in the metaverse, or if it was just an intrusion into a...
In today’s competitive eCommerce landscape, brands and retailers are constantly looking for ways to stand out and attract consumers while reducing costly returns. Artificial intelligence...
Despite years of hype and billions in research and development, people still have difficulty seeing augmented reality (AR) and virtual reality (VR) goggles as a...
As brands and retailers look to convert more customers, they’re also looking to increase customer confidence during checkout to keep returns down, especially as shipping...
Snap has launched a program that helps businesses engage with customers via augmented reality (AR). The new AR Enterprise Services (ARES) enables businesses to integrate Snap’s...
Perfect Corp. wants to give jewelry shoppers a virtual way to try on rings and watches. The augmented reality (AR) company debuted what it called...