L’Oréal’s virtual reality business ModiFace will be working with Amazon to provide makeup testing technology, according to an announcement from the French beauty powerhouse. The...
As brick-and-mortar retailers work to survive in this digital age, they are looking to another digital tool in that ongoing effort: 3D mapping. It’s among the...
While the majority of people over the age of 35 are likely less than inclined to think of video game play as a sport, the...
Out of the haze of uncertainty emerged a new mobile network, and from the new mobile network came new retail applications and experiences, all taking...
InfinityAR, the Israeli mixed reality platform company, announced Monday (March 25) that it’s being acquired by Alibaba’s Israel Machine Vision Laboratory. Get the Full Story...
In London, LEGO and Snapchat are partnering on a pop-up shop that combines many concepts that, if not opposite, are not normally associated with each...
Move aside, storefront mannequins. Hot on the heels of its close cousin, augmented reality (AR), more retailers are using immersive virtual reality (VR) experiences to...
Creating the correctly personalized in-store experience is much easier said than done in most cases – consumers want salespeople who are knowledgeable enough to serve...