Card-linked offers — those special promotions designed to encourage consumers to use their credit and debit cards at specific locations or for specific items —...
Card-linked offers, which provide special savings or rewards attached to a merchant or product, are popular: Roughly 2 in 5 cardholders consistently use them. PYMNTS...
Banks need new revenue streams. Retailers (and other businesses operating with razor-thin margins) need to fine-tune their go-to-market strategies and gain higher returns on marketing...
The financial services landscape is an inherently customer-centric one. Within it, the winds of change around customer behavior and expectations about their banking relationships and...
Banyan has appointed former Uber, PayPal and Visa executive Vish Shastry as chief product officer. “We are thrilled to welcome Vish to Banyan,” Jehan Luth, founder and CEO of Banyan, said in a Thursday...
The end of 2023 provided little reprieve from rising prices, even as the impending holidays encouraged consumers to manage spending. The need to save made...
Brands looking to drive adoption with card-linked offers have found their best customers in the younger generations. By the Numbers The PYMNTS Intelligence report “Leveraging...
The evolving world of payments is being built on top of innovative strategies. And, after years of traditional ways of transacting like paper checks and...
Credit cards have become more than just a means of payment. With the rise of travel credit cards, consumers now have the opportunity to earn...