Branding

How Madewell Is Growing Up, And Reshaping Its Parent Firm

How Madewell Is Growing Up, And Reshaping Its Parent Firm
How Madewell Is Growing Up, And Reshaping Its Parent Firm
July 09, 2018  |  Retail

When J.Crew notched 1 percent same-store sales growth last month, it was a cause for celebration – particularly for a brand that has been somewhat...

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Retail Reset: Sharpening The Sharper Image Brand
Retail Reset: Sharpening The Sharper Image Brand
July 02, 2018  |  Retail

Anyone who shopped at a mall in the 1980s or 1990s – particularly with their dad (or, really, anyone’s dad) likely enjoys a twinge of nostalgia...

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IHOP (IHOb?) Cooks Up A Win In The Attention Economy
IHOP (IHOb?) Cooks Up A Win In The Attention Economy
June 11, 2018  |  Retail

While many QSRs and fast-casual restaurants are working to expand into the breakfast space, and as smaller, independent businesses cater to consumers’ growing appetites for...

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Data Dive: Coming, Going And Returning With Apple, PayPal And Wells Fargo
Data Dive: Coming, Going And Returning With Apple, PayPal And Wells Fargo
May 14, 2018  |  Today In Data

Twenty years ago today the last new episode of Seinfeld aired, much to the moaning and groaning of fans everywhere — especially after they saw...

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Amex Rolls Out New Global Branding Campaign
Amex Rolls Out New Global Branding Campaign
April 09, 2018  |  Merchant Innovation

On Monday (April 9), American Express unveiled a new global brand platform and marketing campaign dubbed “Powerful Backing: Don’t Do Business / Don’t Live Life Without...

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Luxury Brand Coach Rebrands As Tapestry
Luxury Brand Coach Rebrands As Tapestry
October 12, 2017  |  Retail

Coach is branching out — and rebranding to reflect that reality, according to CNBC reports published Wednesday (Oct. 11). The world got a look at that...

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Tommy Hilfiger’s Advice On How To Save The Mall
Tommy Hilfiger’s Advice On How To Save The Mall
October 10, 2017  |  Retail

While eCommerce has done plenty of damage to brick and mortar stores, Tommy Hilfiger believes the shopping mall can survive — as long as the brand...

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For Better Or Worse, Customer Service IS The Brand
For Better Or Worse, Customer Service IS The Brand
July 26, 2017  |  Retail

A good product at a good price: that used to be the recipe for a good brand. But a third ingredient in retail is quickly...

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