Branding

How Restaurants Can One-Up The Aggregators
How Restaurants Can One-Up The Aggregators
February 22, 2019  |  Delivery

It was easy for restaurants to get lured into a false sense of security as they watched during the early days of the great digital...

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Marriott Revamps Loyalty Program Post-Breach
Marriott Revamps Loyalty Program Post-Breach
January 16, 2019  |  Loyalty & Rewards

As Marriott International recovers from a data breach, the company is rebranding its loyalty program as Marriott Bonvoy.  That offering will roll out in mid-February, along with new branding and a...

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Italic’s Brandless Luxury eCommerce
Italic’s Brandless Luxury eCommerce
December 10, 2018  |  Retail

How does one build a brand that isn’t really a brand? It is a question that a new startup called Italic is tackling, as it...

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Reese’s Sets Up Vending Machine For Halloween Candy Trading
Reese’s Sets Up Vending Machine For Halloween Candy Trading
November 01, 2018  |  Retail

To allow consumers to trade in Halloween candy that they don’t like, Reese’s is turning to vending machines. The company has launched its own “Reese’s...

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Dunkin’ Donuts Officially Changes Its Name
Dunkin’ Donuts Officially Changes Its Name
September 26, 2018  |  Retail

Dunkin’ Donuts announced that it has officially changed its name, and will now be known simply as Dunkin’. As a result of the change, new branding was...

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The Beauty Of Being Brandless
The Beauty Of Being Brandless
August 03, 2018  |  Retail

Millennials, on average, are less brand-loyal than their parents or older siblings. They tend to like quality, have a strong preference for shopping online and enjoy...

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How Madewell Is Growing Up, And Reshaping Its Parent Firm
How Madewell Is Growing Up, And Reshaping Its Parent Firm
July 09, 2018  |  Retail

When J.Crew notched 1 percent same-store sales growth last month, it was a cause for celebration – particularly for a brand that has been somewhat...

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Retail Reset: Sharpening The Sharper Image Brand
Retail Reset: Sharpening The Sharper Image Brand
July 02, 2018  |  Retail

Anyone who shopped at a mall in the 1980s or 1990s – particularly with their dad (or, really, anyone’s dad) likely enjoys a twinge of nostalgia...

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IHOP (IHOb?) Cooks Up A Win In The Attention Economy
IHOP (IHOb?) Cooks Up A Win In The Attention Economy
June 11, 2018  |  Retail

While many QSRs and fast-casual restaurants are working to expand into the breakfast space, and as smaller, independent businesses cater to consumers’ growing appetites for...

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