Tech behemoth Apple debuted its redesigned Apple ID website on Thursday (Nov. 4), topped with a colorful Apple logo and the tagline “One account for...
Visa is one of the best-known consumer brands on Earth, with a presence in 200 nations, card acceptance at 70 million point-of-sale locations and 3.6...
There have been lots of direct-to-consumer plays in the last year, most of them out of big consumer packaged goods (CPG) companies: Mars, Pepsi, Coca-Cola,...
Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up...
It’s not the optimal time to be a makeup brand. Reasons to apply any kind of cosmetics have dwindled with the work-from-home/eat-at-home conditions caused by...
Sensory branding is having a moment. At Dunkin’, consumers can now buy coffee-flavored cereal. KFC would be happy for consumers to pick up a pair...
The direct-to-consumer (DTC) trend attracted another big name this week, as Corona beer’s parent company, Constellation Brands, acquired media agency owner Gary Vaynerchuk’s Empathy Wines....
To say that last week was an active week of news in the restaurant world would be an understatement. First the much-anticipated Uber-Grubhub deal went up in...
Integrity. Honesty. Value. Customer-centricity. The list of positive retail brand attributes goes on and on, but one new post-pandemic value has become more important than...