Branding

Miller Lite Opens Virtual Bar on Decentraland Before Super Bowl

Miller Lite Opens Virtual Bar on Decentraland Before Super Bowl
Miller Lite Opens Virtual Bar on Decentraland Before Super Bowl
February 13, 2022  |  Metaverse

Beer giant Miller Lite has joined the metaverse with a virtual bar in Decentraland, just in time to celebrate the Super Bowl on Sunday (Feb....

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Crypto Sector Expected to Spend Over $160M on Sports Sponsorships in ’22
Crypto Sector Expected to Spend Over $160M on Sports Sponsorships in ’22
February 06, 2022  |  Cryptocurrency

At this week’s Super Bowl, expect to see a lot of ads for cryptocurrency. Get the Full Story Complete the form to unlock this article...

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Tom Brady Is Now Competing Against Michael Jordan to Set Off-Field Business Records
Tom Brady Is Now Competing Against Michael Jordan to Set Off-Field Business Records
February 01, 2022  |  Business

Tom Brady may be the ‘GOAT’ of the NFL, but when it comes to former athletes and the business hall of fame, the 44-year-old still...

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India Emerging as Consumer Brand Incubator with Global Ambitions
India Emerging as Consumer Brand Incubator with Global Ambitions
January 25, 2022  |  Connected Economy

The connected economy is fertile ground for thousands of brands full of promise that don’t yet have the business knowledge, resources and expertise to establish...

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Autonomous Checkout Platform WalkOut Rebrands as Flow
Autonomous Checkout Platform WalkOut Rebrands as Flow
January 18, 2022  |  Merchant Innovation

WalkOut, which makes an autonomous end-to-end frictionless checkout platform, announced Tuesday (Jan. 18) that it has has a new brand identity called Flow. Get the...

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KredX Rebrands to Focus on Supply Chain Financing
KredX Rebrands to Focus on Supply Chain Financing
January 10, 2022  |  Supply Chain

KredX has completed a major rebranding to help its efforts in becoming a supply chain financing giant, the company announced Jan. 7, which will come...

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Target Launches First Brand-Owned Organization System With Brightroom
Target Launches First Brand-Owned Organization System With Brightroom
January 06, 2022  |  Retail

General merchandise chain Target, the eighth largest retailer in the U.S., is rolling out its first brand-owned organization system called Brightroom, intended to offer affordable...

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Nike Pledges Further Consumer Connection and Innovation To Extend Athleisure Trend
Nike Pledges Further Consumer Connection and Innovation To Extend Athleisure Trend
December 20, 2021  |  Earnings

Nike. A small word but a mighty brand that can perk-up retailers’ — and consumers’ — ears in an instant, while its ‘Swoosh’ logo is...

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