Lyft is introducing a media and advertising unit with a suite of products designed to help brands reach the growing number of people using rideshare...
As restaurant customers’ interactions with brands increasingly take place in the digital world, the factors that consumers consider when deciding between eateries are shifting. To...
Credit card lenders have been stepping up their marketing efforts to draw in new borrowers, showing confidence in U.S. consumers even as the economy could...
When big eCommerce aggregator Thrasio hit a wall earlier this year, it revealed a weakness in the strategy of rolling up promising sellers and brands...
Candymaker Mars Inc. has filed for an NFT trademark for its M&M brand, the latest food company hoping to bring its product into the metaverse....
Twitter will be debuting “Branded Likes” next week, letting brands make custom animations to help their engagement on the social media giant, according to a...
Meta announced Thursday (June 23) that it is renaming Facebook Pay into Meta Pay, bringing the offering in line with the company’s rebranding that began...
Several crypto firms have been cutting back on their marketing spending, months after spending big on several ad campaigns and Super Bowl ads, The Wall...