Branding

Tom Brady Files for 26 Trademarks From Food Delivery, Restaurants, Water to Jewelry, Furniture

Tom Brady Files for 26 Trademarks From Food Delivery, Restaurants, Water to Jewelry, Furniture
Tom Brady Files for 26 Trademarks From Food Delivery, Restaurants, Water to Jewelry, Furniture
March 08, 2022  |  Retail

Retired NFL quarterback Tom Brady has plans to use his name for several new products like meal kits and deodorant, Bloomberg reported Tuesday (March 8)....

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Amazon Launches ‘Amazon Aware’ Brand Focused on Sustainable Items
Amazon Launches ‘Amazon Aware’ Brand Focused on Sustainable Items
March 03, 2022  |  Amazon

Amazon is making several in-house brands these days, among them its newest one, Amazon Aware, which makes sustainable, everyday essentials like home goods, beauty and...

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Wells Fargo, Brand Exec Retooling Bank’s Image to Part Ways
Wells Fargo, Brand Exec Retooling Bank’s Image to Part Ways
March 02, 2022  |  Banking

Wells Fargo will be replacing Barri Rafferty, who was the point person for rehabilitating the bank’s image, The Wall Street Journal reported Wednesday (March 2)....

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SoFi Adds Record 523,000 New Members in Q4, Lauds Product Growth
SoFi Adds Record 523,000 New Members in Q4, Lauds Product Growth
March 02, 2022  |  Earnings

SoFi Technologies, which offers digital financial services, reported its quarterly results on Wednesday (March 2) and said the company had been growing in members exponentially....

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eCommerce Looks Beyond ‘Headless’ to Balance Brand Control With Evolving Digital Demands
eCommerce Looks Beyond ‘Headless’ to Balance Brand Control With Evolving Digital Demands
March 02, 2022  |  eCommerce

If the word “replatforming” strikes a note of fear in your heart, that’s because it’s a bear. A big, burdensome bear. For that reason, many...

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The Small Business Case to Act Global, Look Local
The Small Business Case to Act Global, Look Local
March 01, 2022  |  SMBs

Through the pandemic, the perspective of many small- to medium-sized business (SMB) owners changed. Many smaller firms may have kept their roots in brick-and-mortar operations...

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Banking Customers Demand More Security — But Not if it Hurts User Experience
Banking Customers Demand More Security — But Not if it Hurts User Experience
February 17, 2022  |  Cybersecurity

When accessing their digital financial accounts, customers want to have a choice of channels and devices to use. They also want to have a great...

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Data: Crypto App Downloads Decline Despite Super Bowl Hype
Data: Crypto App Downloads Decline Despite Super Bowl Hype
February 14, 2022  |  Cryptocurrency

In spite of the surge of Super Bowl ads for cryptocurrency trading platforms, often featuring huge stars, there hasn’t been a flood of new users...

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