Branding

D2C Sticker Brand Leverages Printing Business Email List to Launch Hot Sauce

D2C Sticker Brand Leverages Printing Business Email List to Launch Hot Sauce
D2C Sticker Brand Leverages Printing Business Email List to Launch Hot Sauce
November 21, 2022  |  eCommerce

As direct-to-consumer (D2C) brands compete to win consumers’ attention and to secure their loyalty, the custom printing site Sticker Mule has expanded to a new...

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World Cup Runs Dry as Qatar Bans Booze at Stadiums
World Cup Runs Dry as Qatar Bans Booze at Stadiums
November 18, 2022  |  Cross-border Payments

More than one million fans are expected to travel to Qatar for the FIFA World Cup Qatar 2022 as the so-called “beautiful game’s” biggest stage kicks off...

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Amazon-Owned Epix to Be Rebranded as MGM+ in January
Amazon-Owned Epix to Be Rebranded as MGM+ in January
September 28, 2022  |  Streaming

Amazon-owned cable and streaming network Epix will have a new name beginning in January: MGM+.  Get the Full Story Complete the form to unlock this...

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Checkout Data Helps Icons (and Upstarts) Flex Brand Muscle
Checkout Data Helps Icons (and Upstarts) Flex Brand Muscle
September 23, 2022  |  Consumer Insights

Ideas around using data insights to pinpoint what value and experience really mean to consumers as huge economic trends overlap are the obsession of brands,...

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Smart Texts Can Turn Abandoned Carts Into Conversions
Smart Texts Can Turn Abandoned Carts Into Conversions
August 31, 2022  |  Artificial Intelligence

Cart abandonment often occurs when consumers become frustrated while searching for certain items and price points. It’s costing billions in lost sales, but there are...

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TikTok Aims to Blend Content and Commerce With ‘Shopping Ads’
TikTok Aims to Blend Content and Commerce With ‘Shopping Ads’
August 18, 2022  |  Social Commerce

TikTok has introduced “Shopping Ads,” which the social media platform said is designed to help brands “meet shoppers wherever they are in the purchase journey”...

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Wish Plays up Discovery-Based Shopping in ‘You Wish’ Campaign
Wish Plays up Discovery-Based Shopping in ‘You Wish’ Campaign
August 15, 2022  |  eCommerce

The re-invention of struggling mobile eCommerce marketplace Wish.com continues as the company is now counting on a new brand campaign to reboot its image and...

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Roblox Users Growing up — and Demanding Brand-Centric Social Experiences
Roblox Users Growing up — and Demanding Brand-Centric Social Experiences
August 10, 2022  |  Earnings

The caricature of teenagers playing video games in basements is being redrawn as Roblox says its audience is aging out of one set of experiences...

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