Branding

Bread Financial Debuts Amex Cashback Credit Card
Bread Financial Debuts Amex Cashback Credit Card
April 13, 2022  |  Credit Cards

Financial services company Bread Financial launched the Bread Cashback American Express Credit Card on Wednesday (April 13), which offers consumers unlimited 2% cash back with...

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Codebase Technologies Debuts Branded BNPL Solution
Codebase Technologies Debuts Branded BNPL Solution
April 04, 2022  |  Buy Now Pay Later

Codebase Technologies is rolling out a new buy now, pay later (BNPL) solution to help banks and other businesses modernize and add those types of...

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Financial Firm MetaBank Rebrands as Pathward
Financial Firm MetaBank Rebrands as Pathward
March 29, 2022  |  Banking

MetaBank, a financial empowerment company, announced Tuesday (March 29) that it is changing its name to Pathward to unite the company under a single identity....

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Personalized Social Selling Unifies Channels, Drives Higher Conversions
Personalized Social Selling Unifies Channels, Drives Higher Conversions
March 16, 2022  |  Commerce Connected

Omnichannel works well — until someone tries to cross channels. That invisible digital border is where sales and loyalty are being won or lost, and...

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Tom Brady Files for 26 Trademarks From Food Delivery, Restaurants, Water to Jewelry, Furniture
Tom Brady Files for 26 Trademarks From Food Delivery, Restaurants, Water to Jewelry, Furniture
March 08, 2022  |  Retail

Retired NFL quarterback Tom Brady has plans to use his name for several new products like meal kits and deodorant, Bloomberg reported Tuesday (March 8)....

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Amazon Launches ‘Amazon Aware’ Brand Focused on Sustainable Items
Amazon Launches ‘Amazon Aware’ Brand Focused on Sustainable Items
March 03, 2022  |  Amazon

Amazon is making several in-house brands these days, among them its newest one, Amazon Aware, which makes sustainable, everyday essentials like home goods, beauty and...

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Wells Fargo, Brand Exec Retooling Bank’s Image to Part Ways
Wells Fargo, Brand Exec Retooling Bank’s Image to Part Ways
March 02, 2022  |  Banking

Wells Fargo will be replacing Barri Rafferty, who was the point person for rehabilitating the bank’s image, The Wall Street Journal reported Wednesday (March 2)....

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SoFi Adds Record 523,000 New Members in Q4, Lauds Product Growth
SoFi Adds Record 523,000 New Members in Q4, Lauds Product Growth
March 02, 2022  |  Earnings

SoFi Technologies, which offers digital financial services, reported its quarterly results on Wednesday (March 2) and said the company had been growing in members exponentially....

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eCommerce Looks Beyond ‘Headless’ to Balance Brand Control With Evolving Digital Demands
eCommerce Looks Beyond ‘Headless’ to Balance Brand Control With Evolving Digital Demands
March 02, 2022  |  eCommerce

If the word “replatforming” strikes a note of fear in your heart, that’s because it’s a bear. A big, burdensome bear. For that reason, many...

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