Branding

That Inexplicable In-N-Out Burger, And Marketing Stunt #Fails
That Inexplicable In-N-Out Burger, And Marketing Stunt #Fails
July 27, 2019  |  Retail

This week, the world was presented with a truly unusual retail mystery: The Case of the Inexplicable In-N-Out Burger. The story starts at 6:30 a.m....

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SunTrust, BB&T Pick New Bank Name
SunTrust, BB&T Pick New Bank Name
June 13, 2019  |  Banking

BB&T and SunTrust have settled on a name for their combined bank: Truist. Truist will be the sixth-largest U.S. bank holding company, serving more than...

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Taco Bell To Open ‘The Bell’ Hotel
Taco Bell To Open ‘The Bell’ Hotel
May 16, 2019  |  Retail

To provide consumers with an immersive way to experience its brand, Taco Bell is launching The Bell: A Taco Bell Hotel and Resort in Palm...

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Amazon Rebrands Souq In Middle East Launch
Amazon Rebrands Souq In Middle East Launch
May 01, 2019  |  eCommerce

Amazon has rebranded Souq.com, which it bought for $580 million in 2017, to Amazon.ae in a Middle East marketplace launch, according to CNBC. Souq.com will...

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Shopify Partners With Snap On Marketing Integration
Shopify Partners With Snap On Marketing Integration
April 30, 2019  |  Mobile

Shopify and Snap have formed a partnership that will allow Shopify merchants to buy and manage Snapchat Story ad campaigns on Shopify’s platform. “Last year,...

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PayPal Takes The Court With WNBA’s Phoenix Mercury
PayPal Takes The Court With WNBA’s Phoenix Mercury
April 08, 2019  |  Partnerships / Acquisitions

While the last few years has seen a lot of expansion out of PayPal, it’s latest announcement with the WNBA’s Phoenix Mercury certainly stands out. ...

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Millennials Dump Tesla Stock
Millennials Dump Tesla Stock
April 05, 2019  |  Investments

Millennials have been unloading Tesla shares a week before the company revealed disappointing Q1 delivery numbers. The company’s Q1 report sent shares falling by more...

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Putting A Famous Face To A Product
Putting A Famous Face To A Product
March 30, 2019  |  Retail

Celebrity-backed brands are nothing new. As PYMNTS has previously reported, the original celebrity-endorsed products date back as the far as the 1760s, when the British royal family...

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Retail Puts On Its Own Show At Coachella
Retail Puts On Its Own Show At Coachella
March 28, 2019  |  Retail

Summer is coming, and that means more than just baseball (happy Opening Day!). It also means big outdoor music festivals – and all the retail...

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