Branding

Data Dive: Coming, Going And Returning With Apple, PayPal And Wells Fargo
Data Dive: Coming, Going And Returning With Apple, PayPal And Wells Fargo
May 14, 2018  |  Data Dive

Twenty years ago today the last new episode of Seinfeld aired, much to the moaning and groaning of fans everywhere — especially after they saw...

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Amex Rolls Out New Global Branding Campaign
Amex Rolls Out New Global Branding Campaign
April 09, 2018  |  Merchant Innovation

On Monday (April 9), American Express unveiled a new global brand platform and marketing campaign dubbed “Powerful Backing: Don’t Do Business / Don’t Live Life Without...

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Luxury Brand Coach Rebrands As Tapestry
Luxury Brand Coach Rebrands As Tapestry
October 12, 2017  |  Retail

Coach is branching out — and rebranding to reflect that reality, according to CNBC reports published Wednesday (Oct. 11). The world got a look at that...

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Tommy Hilfiger’s Advice On How To Save The Mall
Tommy Hilfiger’s Advice On How To Save The Mall
October 10, 2017  |  Retail

While eCommerce has done plenty of damage to brick and mortar stores, Tommy Hilfiger believes the shopping mall can survive — as long as the brand...

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For Better Or Worse, Customer Service IS The Brand
For Better Or Worse, Customer Service IS The Brand
July 26, 2017  |  Retail

A good product at a good price: that used to be the recipe for a good brand. But a third ingredient in retail is quickly...

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Fast-Casual Brands Make Their Mark, Right On The Burger
Fast-Casual Brands Make Their Mark, Right On The Burger
June 14, 2017  |  ResTech

In a competitive fast-casual and dinner delivery world, how can one brand make its mark? Skift rounds up a few of the latest creative ideas that...

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Thinking Outside The Box: Is Creative Packing The New Craze In Retail?
Thinking Outside The Box: Is Creative Packing The New Craze In Retail?
July 11, 2016  |  Retail

Sometimes, a box is just a box. And then, sometimes, a box is so much more than just a box that it can charge your...

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