Celebrity-backed brands are nothing new. As PYMNTS has previously reported, the original celebrity-endorsed products date back as the far as the 1760s, when the British royal family...
Summer is coming, and that means more than just baseball (happy Opening Day!). It also means big outdoor music festivals – and all the retail...
It was easy for restaurants to get lured into a false sense of security as they watched during the early days of the great digital...
As Marriott International recovers from a data breach, the company is rebranding its loyalty program as Marriott Bonvoy. That offering will roll out in mid-February, along with new branding and a...
How does one build a brand that isn’t really a brand? It is a question that a new startup called Italic is tackling, as it...
To allow consumers to trade in Halloween candy that they don’t like, Reese’s is turning to vending machines. The company has launched its own “Reese’s...
Dunkin’ Donuts announced that it has officially changed its name, and will now be known simply as Dunkin’. As a result of the change, new branding was...
Millennials, on average, are less brand-loyal than their parents or older siblings. They tend to like quality, have a strong preference for shopping online and enjoy...