A short but optimistic 100-word “unscheduled trading update” issued by British designer and retailer Burberry on Friday (March 12) gave a lift to the company,...
There’s arguably no sector of the retail industry that has more cross-currents than luxury goods. For every company that has defied the COVID-driven economic storm...
Social shopping is the latest pandemic-driven trend to catch fire. With Burberry launching a social experience at its brick-and-mortar Shenzhen store and social platforms like...
Burberry has created a “mini program” with Tencent that provides exclusive content and tailored experiences that can be unlocked on WeChat, at a time when China has millions of mini-communities on...
Innovation has been a welcome development for retailers in the pandemic. Pivoting business models have been the hallmark of some major changes, including the complete...
Following a drop in sales amid the COVID-19 health crisis, Burberry is to reduce its workforce by 500 positions globally with the inclusion of 150 jobs in...
As government measures to decelerate the spread of the coronavirus have come into place, many upscale retailers in New York such as Chanel, Celine and...
Luxury brand Burberry has teamed up with Tencent in China to offer a “social retail” store to take advantage of China’s online shopping trend and...