Consumer Engagement

Ondot CEO: Rewards Are ‘Table Stakes’ — Cardholders Now Expect Experiences
Ondot CEO: Rewards Are ‘Table Stakes’ — Cardholders Now Expect Experiences
January 08, 2019  |  Loyalty & Rewards

There’s more to consumer life than purchase history — and more to card acquisition, too. This implies that there are more pleasing perks to cardholders...

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Want To Win Consumer Mind (And Wallet) Share? Think Context
Want To Win Consumer Mind (And Wallet) Share? Think Context
December 19, 2018  |  Mobile

The holidays are a time for both hyper-vigilance and hopes. Many consumers must watch their spending so they don’t exceed their credit card limits or...

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In Digital Transactions Consumers (Must) Trust
In Digital Transactions Consumers (Must) Trust
October 04, 2018  |  Digital Payments

It’s not about the transaction. Not really. Any financial institution, retailer or service provider can (one hopes) give consumers efficient ways to manage, move and...

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The New Frontiers Of Consumer Engagement
The New Frontiers Of Consumer Engagement
June 28, 2018  |  Today In Data

Finding customers is less of a challenge than it once was, since most people carry a supercomputer in their pockets that makes them seconds away...

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NEW DATA: Why 80 Percent of Top FI Performers Put User Engagement First
NEW DATA: Why 80 Percent of Top FI Performers Put User Engagement First
June 27, 2018  |  Innovation

What does offering top-notch customer experience mean in the digital age? As recent research from PYMNTS reveals, the most innovative FIs know that providing exceptional...

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The Start-Up Secret Sauce
The Start-Up Secret Sauce
August 25, 2017  |  Startup Roundup

For all the wonderful things to be said for entrepreneurship, there remains this fact: It is extremely hard work that carries with it no guarantee...

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Understaffed Starbucks Hits A Nerve
Understaffed Starbucks Hits A Nerve
July 10, 2017  |  Retail

Over the past few years, retail coffee chain Starbucks has implemented a mobile order-ahead option to expedite service and improve consumer engagement. The goal was to make...

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