Walgreens Boots Alliance and Alibaba Group Holding have announced the launch of a Boots flagship store on Tmall Global, Alibaba’s B2C platform for international brands...
In order to reach frequent shoppers and boost their brand images, beauty brands have a receptive audience for virtual beauty advisors. According to an Automat...
Who says you can’t be pretty and smart at the same time? More and more beauty brands are turning to digital tools like artificial intelligence...
Putting a digital spin on makeup try-ons, L’Oréal is using augmented reality (AR) to enable beauty advisers to virtually put suggested products on a customer’s...
Online retailer Brandless has expanded its offerings in its clean beauty product line. Launched in 2017, Brandless is an online platform where everything is off-brand, and...
The launch on Tuesday (June 19) of a new eCommerce option for shoppers seeking makeup, hair care products, fragrances and similar products represents the expansion...
When most brands say they want to bring something to a whole new level, they are speaking metaphorically. However, when Saks Fifth Avenue speaks of...
When getting ready for a night on the town — complete with perfectly done makeup — the average female shopper doesn’t usually say to themselves, “Shoot, I...
Glossier is not quite a household name yet. In fact, unless one already happens to be one of the emerging beauty and lifestyle line’s devotees,...