customer loyalty

TikTok Says SMBs Can’t Go Viral Without Understanding This First

TikTok Says SMBs Can’t Go Viral Without Understanding This First
TikTok Says SMBs Can’t Go Viral Without Understanding This First
September 12, 2023  |  SMBs

In recent years, TikTok has emerged as a powerful tool for small and medium-sized businesses (SMBs) looking to drive business growth. Its reach and engagement...

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Returns Without a Receipt: The Ticket to Loyalty or Fraud? 
Returns Without a Receipt: The Ticket to Loyalty or Fraud? 
August 29, 2023  |  Retail

Returning without a receipt — at first thought, would you tie the ability to return an item to loyalty? These days, the answer is yes,...

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Cost Isn’t the Real Reason Consumers Bail on Retail Subscriptions
Cost Isn’t the Real Reason Consumers Bail on Retail Subscriptions
August 03, 2023  |  Subscriptions

Loyal subscribers are worth their weight in gold to retail subscription merchants. A subgroup of loyal customers we called “loyalists” yield higher lifetime value (LTV)...

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Real-Time Payments Offer Small Businesses Stability Amid Cash Flow Struggles
Real-Time Payments Offer Small Businesses Stability Amid Cash Flow Struggles
June 21, 2023  |  Real-Time Payments

Running a small to midsized business (SMB) in the modern economy can be challenging even under perfect economic conditions. Marketing, staffing, inventory management and other...

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Study Finds 30% of Subscribers Account for Nearly 80% of Subscription Merchant Revenue
Study Finds 30% of Subscribers Account for Nearly 80% of Subscription Merchant Revenue
June 14, 2023  |  Subscriptions

The retail subscriptions industry is losing momentum as economic pressures cause subscribers to shift behaviors and reevaluate their subscriptions. PYMNTS’ research identifies “loyalists” as a...

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Restaurants Refine Rewards Models to Deliver Loyalty 
Restaurants Refine Rewards Models to Deliver Loyalty 
April 06, 2023  |  Loyalty & Rewards

This week in restaurants, major brands step up loyalty rewards, and drone delivery takes off. Fast-casual chain Noodles & Company, for one, which has more than...

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Brand Loyalty Falters as High Inflation Continues, Study Finds
Brand Loyalty Falters as High Inflation Continues, Study Finds
April 05, 2023  |  Consumer Insights

High inflation has made consumers cut back on everything but the necessities, and an unexpected characteristic has hit the chopping block: loyalty. PYMNTS’ data finds...

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PYMNTS Intelligence: Why Omnichannel Personalization Is CUs’ Mandate for 2023
PYMNTS Intelligence: Why Omnichannel Personalization Is CUs’ Mandate for 2023
March 28, 2023  |  Credit Unions

As consumers grow more dependent on seamless self-service and the flexibility of eCommerce, they expect their financial institutions (FIs) to deliver the same kinds of convenient banking innovations...

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