data analytics

Kellogg and Kraft Heinz Use New Data Capabilities to Compete With Private-Label Brands

Kellogg and Kraft Heinz Use New Data Capabilities to Compete With Private-Label Brands
Kellogg and Kraft Heinz Use New Data Capabilities to Compete With Private-Label Brands
May 04, 2023  |  Earnings

As major food brands face increased competition from private-label and discount products, they are leveraging consumer data to get highly targeted in their marketing, maintaining...

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Item-Level Data Helps Banks Stay Top of Wallet
Item-Level Data Helps Banks Stay Top of Wallet
May 04, 2023  |  Loyalty & Rewards

At the intersection of digital channels and inflationary pressures, consumers are demanding more value from merchants. And it’s not all about price. Banyan CEO Jehan...

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Data Helps Banks Monetize Item Level Receipt Data and Become Top of Wallet
Data Helps Banks Monetize Item Level Receipt Data and Become Top of Wallet
April 27, 2023  |  Opinion

PYMNTS asked business leaders for their take on how to plan for the rest of 2023, and what they are telling their teams to focus...

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Companies Tap Their Own Data to Drive Efficiencies With AI
Companies Tap Their Own Data to Drive Efficiencies With AI
April 26, 2023  |  Artificial Intelligence

Today’s data-driven, digital landscape is transforming and optimizing business processes in ways previously unimaginable. Top executives at Alphabet, Microsoft and Bank of America (BoA) and...

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Lockstep Adds Payment Acceptance to B2B Connected Accounting Network
Lockstep Adds Payment Acceptance to B2B Connected Accounting Network
April 20, 2023  |  B2B Payments

Lockstep has added new payment acceptance to its connected accounting network for B2B companies. The company’s Lockstep Self-Service now enables companies to accept online payments...

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Merchants Hold Payments Partners Accountable to Changing ROI Expectations
Merchants Hold Payments Partners Accountable to Changing ROI Expectations
April 18, 2023  |  Partnerships

Entering new markets can be nerve-racking for merchants, especially when the teams in charge of expansions must make a case for return on investment (ROI)...

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Healthcare Industry Could Be Generative AI’s Biggest Proving Ground 
Healthcare Industry Could Be Generative AI’s Biggest Proving Ground 
April 10, 2023  |  Healthcare

Nowhere are innovative breakthroughs more impactful and life-changing than in healthcare and medicine. At the same time as certain technology leaders are calling for a pause on...

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CerebrumX and BlackBerry Partner to Scale Connected Vehicle Data Offerings
CerebrumX and BlackBerry Partner to Scale Connected Vehicle Data Offerings
April 07, 2023  |  Partnerships

CerebrumX has received a strategic investment from BlackBerry to scale its offering of products based on connected vehicle data. The firm’s artificial intelligence (AI)-based Augmented...

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