DTC

How Brands Can Avoid Direct-To-Consumer Pitfalls
How Brands Can Avoid Direct-To-Consumer Pitfalls
July 28, 2020  |  Retail

COVID-19 didn’t create the idea of selling direct to consumer, but the outbreak has massively expanded consumer interest in the idea across virtually all commerce...

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Shellfish Industry Turns To DTC To Boost Profits
Shellfish Industry Turns To DTC To Boost Profits
July 27, 2020  |  Retail

As the U.S. shellfish industry was headed into 2020, the big concern was climate change. People who made their living in the business were worried...

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Google, DTC Retailers Form Advocacy Group
Google, DTC Retailers Form Advocacy Group
July 22, 2020  |  Retail

A new advocacy group dedicated to direct-to-consumer retail was announced this week with representation from Google and several major retailers including QVC, Brooks Brothers and...

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Connected Fitness Gets Into The Boxing Ring
Connected Fitness Gets Into The Boxing Ring
July 21, 2020  |  Retail

Connected fitness has a sparring partner, courtesy of a new direct-to-consumer (DTC) company called Liteboxer. It has an innovative product, proven management and a business...

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Afterpay US CEO On The Changing Face Of Luxury In A Post-Pandemic World
Afterpay US CEO On The Changing Face Of Luxury In A Post-Pandemic World
July 15, 2020  |  Retail

Consumers were already changing their retail preferences before anyone had heard of COVID-19, let alone had their life utterly upended by it. Nick Molnar, co-founder...

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Straight Outta Yale: Recent Grads Create New Beverage Product Line
Straight Outta Yale: Recent Grads Create New Beverage Product Line
July 15, 2020  |  Retail

Someday, Onda CEO and Co-Founder Noah Gray will have a great case study to write. Or even a spin on the old “what I did...

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Department Store Redux? Scenario Planning For The DTC Business
Department Store Redux? Scenario Planning For The DTC Business
July 10, 2020  |  Retail

The direct-to-consumer (D2C) business has been remade by COVID-19. Anytime a startup like Scalefast can take $22 million off the venture capital table in the...

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DTC Business Sees New Innovations
DTC Business Sees New Innovations
July 09, 2020  |  Retail

The speed and scale of change in the retail sector has been accelerating by the week during the pandemic. Iconic companies that started the year...

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DTC Apparel Brand Eyes New Category
DTC Apparel Brand Eyes New Category
July 09, 2020  |  Retail

Ghost Flower is a DTC wellness and athleisure brand that’s based on stories. Like this one: Susie Peebler was working as a geophysicist for an...

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