There are many things that jump out at the shopper at the new MATCHESFASHION.com location in London’s Mayfair. The space has been described as a...
Experiential retail is a favored buzzword these days — the idea of the store that is more than a store where merely being there is...
Merchants are increasingly turning to “experiences” to help close the deal with consumers, and this holiday season, it’s working. Whether it’s toy demos or personalized...