Gen X

What is Gen X? Generation X (or Gen X) is the demographic cohort following the baby boomers and preceding the Millennials. Researchers and popular media typically use birth years ranging from the early-to-mid 1960s to the early 1980s.

(source: en.wikipedia.org)

CUs Face A Generational Innovation Divide
CUs Face A Generational Innovation Divide
April 24, 2019  |  Credit Unions

Like many other financial institutions (FIs), credit unions (CUs) need responsive websites and mobile apps to address their members’ needs. It’s through these channels that...

READ MORE >
Want To Reach Millennials? Embrace Digital Creativity
Want To Reach Millennials? Embrace Digital Creativity
September 11, 2018  |  Loyalty & Rewards

Is there a secret sauce for merchants to capture the evolving millennial? Those are the young consumers who are not that young anymore, and moving...

READ MORE >
Gen Z Poised To Overtake Millennial Consumers
Gen Z Poised To Overtake Millennial Consumers
September 10, 2018  |  Consumer Insights

Time is merciless, regularly exiling people into oblivion even as the taste of youth still lingers on their tongues. That principle seems to hold true...

READ MORE >
Millennials Bummed Over Social Security Prospects
Millennials Bummed Over Social Security Prospects
August 20, 2018  |  Consumer Finance

A new study shows that millennials are worried about their retirement, especially their chances of ever collecting Social Security (SS). The Transamerica Center for Retirement...

READ MORE >
Why Household Finances Under The Hood Don’t Look So Good
Why Household Finances Under The Hood Don’t Look So Good
July 23, 2018  |  Payments Innovation

Paul McCartney and The Beatles may have told us that money can’t buy us love, but new research claims that it can certainly buy us...

READ MORE >
Bridge Millennials And The Threat To Physical Retail
Bridge Millennials And The Threat To Physical Retail
May 14, 2018  |  Consumer Insights

Sometimes it pays to follow the scent. Each quarter for about the last 18 months, we’ve asked 4,000 consumers to tell us why they shopped...

READ MORE >
The Buyers: Generation Z’s Shopping Preferences
The Buyers: Generation Z’s Shopping Preferences
July 07, 2017  |  Retail

Generation Z are the next up-and-coming group of shoppers who retailers are turning to for the future of retail. Yes, those born between 1994 and...

READ MORE >
Subscription Services Not Resonating With Baby Boomers, Gen Exers
Subscription Services Not Resonating With Baby Boomers, Gen Exers
March 23, 2017  |  Retail

Vantiv, the credit card payment and processing company, has found via new research that there are increasing disparities in subscription spending habits from one generation...

READ MORE >