Generation Z

More Than 30% of Card Users Opt for Cash Back Rewards
More Than 30% of Card Users Opt for Cash Back Rewards
April 02, 2024  |  Loyalty & Rewards

While it’s common for businesses to foster customer loyalty by offering perks in exchange for purchases, cardholders have a certain degree of dissatisfaction with the...

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How B2B Players Can Account for Gen Z Decision Makers
How B2B Players Can Account for Gen Z Decision Makers
March 26, 2024  |  B2B Payments

Driven by digitalized operating models, today’s B2B procurement processes are hardly recognizable to those just five years ago. While that’s good news for younger B2B...

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Retailers Reduce Reliance on Shopping Centers Even as Gen Z Loves Malls
Retailers Reduce Reliance on Shopping Centers Even as Gen Z Loves Malls
March 25, 2024  |  Retail

Amid ongoing uncertainty, retailers are scaling back their reliance on in-mall locations, even as the new generation of shoppers flocks to these shopping centers. On...

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97 Million Cardholders Used Card-Linked Offers in Year-End Shopping Spree
97 Million Cardholders Used Card-Linked Offers in Year-End Shopping Spree
March 21, 2024  |  Retail

Because many consumers may still be smarting from last month’s 3.2% bump in inflation, they appear to be reluctant to shop for retail items. What can merchants do...

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Consumers Spend More at Restaurants When Using Digital Wallets
Consumers Spend More at Restaurants When Using Digital Wallets
March 14, 2024  |  Digital Payments

Digital wallets — such as Apple Pay and Google Pay, which use near-field communication tags, and Amazon Pay and PayPal, which use QR codes —...

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‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
March 12, 2024  |  Retail

Even though Hollywood’s incarnation of Barbie took home just one Academy Award this week, the famous figurine is well positioned for another year of solid sales. As PYMNTS...

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How WealthTech Firms Are Simplifying Investing for Tomorrow’s High-Net-Worth Individuals
How WealthTech Firms Are Simplifying Investing for Tomorrow’s High-Net-Worth Individuals
March 04, 2024  |  Consumer Finance

A staggering $84 trillion is the amount of cash and assets that Generation X, millennials and Gen Z consumers are set to inherit from older...

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Savings Drop Threatens Consumers Ability to Handle Emergency Expenses
Savings Drop Threatens Consumers Ability to Handle Emergency Expenses
March 04, 2024  |  Consumer Insights

Consumers are now saving less money for the proverbial rainy day than they were a year ago. The personal savings rate in January was 3.8%, which was...

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Uber Lets Parents Put the Brakes on Teen Spending
Uber Lets Parents Put the Brakes on Teen Spending
February 29, 2024  |  Financial Inclusion

Last year, Uber began offering highly supervised services to young passengers. Now, the ride-hailing and delivery company is giving parents even more oversight into how their kids...

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